Pitch Gelson’s Guidelines
Gelson’s is focused on utilizing our SoCal local footprint to maintain our leading position in Locally Source Brands. We are excited to partner with Naturally LA to continue this mission in helping emerging brands get on our shelves.
The following guidelines are what we are looking for to determine if a product is a good fit for Gelson’s:
Mandatory Requirements:
You must be “Distributed By” in the State of California and within 50 miles of one of our stores. Santa Barbara to San Diego to Rancho Mirage.
Not part of a large national corporation that just happens to be manufactured in SoCal
A member of Naturally LA
A Good Fit for Gelson’s Means:
High quality products that provide a unique attribute to the consumer
Items that fit in the California Food Environment, especially items that fit a “Patio Lifestyle” image
All-Natural ingredients are a plus
Brands that are ready for market with finalized packaging that meet all regulations
Brands that have the ability to promote their products to consumers and get them to buy. Products do not sell themselves; Newsletter Ads, Displays and Demos are necessary in order to get a brand to grow
We will find a distributor if necessary